Rylee Green x Digital Brand Architects- Raina Penchansky
Digital Brand Architects, is the first global influencer management and leader in the marketing landscape globally, representing a world class portfolio of diverse social media personalities, creators, and publishers. Founded by Raina Penchansky, Karen Robinovitz and in partner with Vanessa Flaherty, continues its mission to empower the professional digital woman. DBA, is the first social media and talent management agency, represents the some of the biggest fashion and lifestyle bloggers and online personalities. DBA is based in Los Angeles, New York and Milan where she oversees a world class portfolio of fashion, beauty, lifestyle, and food influencers, and implements strategic counsel to both her global clients and all division’s on both coast and overseas. Raina applies her passion for brand building to DBA clients’ goals by thinking strategically at every step, always searching for opportunities to push the original brand vision forward across a multifaceted marketing landscape. Rylee Green sits down and talk to Raina Penchansky about her staff and empowers DBA to be as open and free. Jim Collin identified two main characteristics that were common amongst the Level 5 leaders, namely Fierce Will and Humility which makes them both merciless and humble at the same time.
Inquires: mgmt@ryleegreenstyle.com
@ryleegreenstyle
